MusicFutures Future Live Fan Experiences
The live events sector is rapidly evolving due to immersive technologies, AI, and advanced connectivity, with younger audiences expecting more interactive and personalised experiences.
The Future Fan Experiences R&D Challenge, led by XR Network+ and MusicFutures in partnership with Liverpool Experience Campus, supports projects that develop innovative prototypes to enhance fan engagement in music. It operates through a collaborative model bringing together a venue partner, research or industry contributors, and expert intermediaries.
Funding category
Innovation Funding, Industry Collaborations
Funding available
- Up to £25,000 funding for 2 projects
Who it’s for
Registered SMEs
Project delivery
October 2026 – March 2027
Location requirement
Applicants must be based in the Liverpool City Region.